Structured Data (Schema.org) Check
How VitalSite checks your Schema.org structured data — the markup search engines and AI engines use to understand your content — and how to add the types that matter.
Structured data is machine-readable markup (usually JSON-LD) that labels what your content *is* — an article, an organization, a product, an FAQ. Search engines use it for rich results, and AI engines use it to identify and cite your content confidently. VitalSite's AI Visibility checks whether your key pages carry the right structured data.
What VitalSite checks
- Presence of Schema.org markup on your pages (Organization, Article, FAQPage, Product, and more).
- Relevance. Whether the types match the page — an FAQ page should carry FAQPage, a company page an Organization, an article an Article.
Why it matters
Without structured data, an AI engine has to guess what your page is from raw text. With it, you tell models explicitly — which makes them far more likely to represent you accurately and cite you. The same markup drives Google rich results (star ratings, FAQ dropdowns, sitelinks), so it helps classic SEO too.
How to fix it
Add JSON-LD in a <script type="application/ld+json"> tag. For example, an Organization block:
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Your Company",
"url": "https://yourdomain.com"
}
</script>Add FAQPage markup to any page with a real FAQ, and Article to blog posts. Validate with a schema testing tool before shipping.
Verify the fix
Re-scan your domain. The Structured Data category in AI Visibility should recognize the markup and reflect it in your score.
Run a free full-domain scan to see whether this affects your site — every page, with an exact fix guide. Pro and Agency plans add PDF export and monitoring.
See if this affects your site
Run a free full-domain scan — this check runs on every page, with an exact fix guide.